World Cup 2022 Campaign
In 2022, Open Goal partnered with Irn-Bru to activate their WTFootball campaign during the World Cup, bringing the iconic brand closer to football fans despite Scotland not competing in the tournament. Through a creative mix of podcast sponsorships, live events, and exclusive Open Goal features, we helped Irn-Bru connect with fans in an imaginative way.
Highlights of the campaign included “Slaney on the Street” segments and our signature comedy sketches, both of which brought humour and high energy to the Irn-Bru brand. The result was an imaginative and engaging campaign that resonated with Scottish football fans, reinforcing Irn-Bru’s place in the heart of Scotland’s football culture.
