Ladbrokes

For Euro 2024, Open Goal partnered with Ladbrokes to bring Scottish football fans closer to the action and enhance Ladbrokes’ presence within this passionate community. As part of the collaboration, Ladbrokes sponsored the Scotland Send-Off event at Glasgow’s Hydro Arena. This sold-out event provided a memorable experience for fans, celebrating Scotland’s journey to Germany and uniting supporters in anticipation of the tournament.

Additionally, Ladbrokes supported the Open Goal Euro Podcast, providing tailored messaging and brand exposure directly to fans during Scotland’s Euro campaign. Through these initiatives, Ladbrokes connected with Scottish football supporters in an authentic, engaging way, positioning their brand at the heart of Scotland’s Euro 2024 excitement.